At the highest level, Winston Starts is seeking companies that demonstrate or indicate the following overarching characteristics:
- Ready scalability. Software and apps are imminently scalable. Physical consumer goods and service concepts must present a clear and feasible path to scalability.
- Strong, passionate, coachable, and involved founding team
- For-profit entity
- Distinctive and protectable competitive advantage. Big plus if that advantage is technology based.
- Potential for national or international footprint and revenue scope
- Unencumbered path to commercialization. Significant hurdles such as extensive FDA approvals must be clearly surmountable.