At the highest level, Winston Starts is seeking companies that demonstrate or indicate the following overarching characteristics:

  • Ready scalability. Software and apps are imminently scalable. Physical consumer goods and service concepts must present a clear and feasible path to scalability.
  • Strong, passionate, coachable, and involved founding team
  • For-profit entity
  • Distinctive and protectable competitive advantage. Big plus if that advantage is technology based.
  • Potential for national or international footprint and revenue scope
  • Unencumbered path to commercialization.¬†Significant hurdles such as extensive FDA approvals¬†must be clearly¬†surmountable.