Through its robust mentoring program, Winston Starts is able to provide resident companies with opportunities to hear from experienced individuals as they share their wisdom and knowledge.
Our mentors provide guidance in the form of teaching and support and help our participants achieve their goals; encouraging and motivating them in their aspirations. Additionally, our mentors serve as a sounding board and connect resident companies to professionals who can enhance their growth and development.
Robert Boles is an accomplished operational executive with extensive experience in technology, network and business services. His core skills and competencies include: strategic planning, business development, customer relationship management, product management, channel strategy/development, and marketing/sales operations. Bob has global management experience in both European and Asia Pacific markets. He has successfully raised start-up capital funding and completed merger and acquisitions from both a buy and sell perspective. Most recently, Bob was the CEO for Hostway Corporation, where he led the transformation and turnaround of a traditional web, dedicated hosting, into a cloud solution company. Prior to that, he served for 7 years as Senior Vice President at Cognizant Technology Solutions where he had overall responsibility for practice strategy, profit and loss, client support, business development, technology direction, delivery, operations and marketing of the IT Infrastructure Services practice. Earlier in his career, Bob served as the Chief Operating Officer of Pegasus Solutions, President at AimNet Solutions, and spent 18 years with IBM Global Services in various roles. Bob received a Bachelor of Science in Business Administration and Management from the University of Scranton.
Brad Wall is the retired Senior Vice-President, Global Chief Supply Chain officer for Krispy Kreme Doughnut Corporation. He was also a named executive officer of the corporation. Brad is a graduate of the University of North Carolina at Charlotte with a BS in Electrical Engineering. He went on to complete an MBA at Appalachian State University and Masters in Accounting from Gardner Webb University. Brad completed the distinguished Advanced Management Program in 2013 from the University of Pennsylvania’s Wharton School. Brad has experience in every function and department , ranging from finance and sales to IT, global supply chain, and operations. He has provided financial forecasting for street reporting and strategic planning and worked alongside operations as a business analyst. He spent his past 7 years as a senior-level executive managing sales and marketing for the CPG business, route logistics, national sales teams, R&D, product and brand development, process and equipment development, manufacturing and distribution, purchasing, international expansion, safety and risk management, commissary production, and store development.
Brent Hilleary currently serves as a Chief Operating Officer at Royce Too, a Winston Salem mid-sized sock company. He oversees business planning, brand management, marketing of licensed national brands using multiple channels, such as e-commerce, national stores, and specialty retailers. Throughout his career, Mr. Hilleary held executive leadership positions in diverse business situations including start-ups, turn-arounds, and international in both large corporate and entrepreneurial companies. He has extensive experience in strategy, marketing, and supply chain with an in-depth understanding of cross-functional integration, planning, and finance. Mr. Hilleary graduated from Davidson College with a degree in Economics and holds a MBA from Harvard Business School. Most recently, he obtained a Masters Certificate in Business Analytics from Michigan State University.
Bruce Maxwell is a serial entrepreneur who hasn’t hit a 12-step program yet. He founded his first company, Positive Communications, in Silicon Valley in 1992. Bruce grew Positive to $40 million in sales, 450 employees, and sold over a million pagers. He left Positive in 1998 to found a consulting practice to assist other entrepreneurs with the startup process. Since then, he has helped over 90 companies to get organized and funded, mainly in Silicon Valley, but as far afield as London, Tokyo and Hong Kong. He is a specialist in venture finance and has raised over $78 million in private equity. Bruce holds an MBA from Stanford University and a BA from Swarthmore College. He is absolutely passionate about helping people turn an idea into a business. Bruce now lives in Clemmons, NC.
Dale M. Pollock
Dale M. Pollock received a BA in Anthropology from Brandeis University and MS in Communications from San Jose State University. In 1977, he became the chief film critic for Daily Variety, then the chief entertainment correspondent for the Los Angeles Times, where he won the Best Feature Writing award and was nominated for the Pulitzer Prize. He wrote Skywalking: The Life and Films of George Lucas in 1984. In 1985, Pollock joined David Geffen’s film company as a development executive. He joined A&M Films as vice president in charge of production in 1986 and was named president in 1990, producing such films as The Beast, A Midnight Clear and House of Cards. Pollock ran his own film company Peak Productions for 10 years, producing the hit film Set It Off. In 1999 he became Dean of the School of Filmmaking at the University of North Carolina School of the Arts, stepping down in 2007 to become Associate Professor of Cinema Studies. Pollock was named a Distinguished Scholar and holder of the Dale M. Pollock Endowed Professorship in Film in 2012 and is the 2016 recipient of the prestigious University of North Carolina Board of Governors Award for Excellence in Teaching.
Well-versed in entrepreneurial theory and practice, Dan Cohen’s extensive experience as an educator and practitioner will be an asset to the Wake Forest community. Dan holds a PhD in Management and Entrepreneurship from Case Western Reserve University, where he also received his DM in Management. Additionally, Dan holds an MBA from Johns Hopkins University. Before coming to Wake Forest University, Dan spent considerable time at Cornell University, where he taught undergraduate and graduate courses in entrepreneurship, business strategy, and start-up strategy. He is also the founding director of the eLab Startup Accelerator, Cornell’s entrepreneurship accelerator program. Under his stewardship, the eLab has launched more than ten startups and helped several companies secure seed and series A round venture capital from investors. Forbes Magazine cited eLab as a major initiative and driver behind the rapid ascent of Cornell’s entrepreneurship program. Before entering academia, Dan co-founded and served as President of AquaGuard Waterproofing Corporation, ranked by Qualified Remodeler magazine as one of the US’s largest and most well-respected home repair firms in 2005.
Dan Sims has 30 years of business experience in manufacturing and management with 10 years at the President and Executive Vice President level of a publicly traded Aerospace company. In addition to his executive experience, Dan has extensive experience in operations management, manufacturing, product development, strategy, business development, customer management and engineering. Dan is the founder of DN SIMS Group, LLC a management consulting firm. He is also a founding partner at JEKA Group, LLC a firm focused on acquiring and growing companies. Additionally, he is a partner at REASZON, Inc. A company that provides an assessment to measure critical reasoning ability in individuals. Dan was raised in North Carolina and has lived in Winston Salem for the past 22 years. He is married and has two daughters in college. Dan has a BS in Industrial Engineering from North Carolina State University.
Dennis G. Hatchell currently serves on the Board of Weis Markets a Supermarket Chain based in Pennsylvania, as Audit Chair. Previously Dennis was the President and Chief Executive Officer of the Pantry, a convenience store chain based in Cary, NC. from 2012-2015. He was President and Chief Operating Officer of Alex Lee Inc. (The holding company of Merchants Distributors Inc (MDI), Institution Food House (IFH),and Lowe’s Foods) from 1980-2012 where he had served as President of all three companies. He was also Group Vice President of Merchandising and Store Operations H. E. Butt Grocery Company in San Antonio, Texas. Dennis began his career with Western Grocers (Super Valu) in Denver, Colorado, after graduating from the University of Colorado. He served as Chairman of the National Association of Wholesaler-Distributors (NAW). Chairman of the Wake Forest Undergrad Business School, and Chairman of the Northwest NC Food Bank.
Doug Young is a serial entrepreneur and Angel investor, specializing in the design, development, and application of disruptive technologies. He founded numerous technology companies, each of which had successful exits. His companies were acquired by the Fortune 100/500 companies such as 3M Corporation, MCI Telecommunications, Salem Communications, Landmark Media Group and Cox Communications. Mr. Young negotiated numerous acquisitions to augment growth strategies for each portfolio company. Using his experience and background in corporate strategy, acquisitions business and technology, Mr. Young focuses on providing organizations with sound counsel and advice at the executive level in areas such structuring and implementing strategies that lead to market dominance and scalability. The business model employed for each of his portfolio companies was chosen by Harvard Business School as a case study entitled, "Managing in the MarketSpace." Mr. Young graduated from the University of North Carolina - Greensboro with a BS degree in Physics. He was an Entrepreneur of the Year Finalist in 1995, and was selected to The Triad’s Most Influential People and The Business Journal “Fast 50” lists.
Dr. Jane Shen is responsible for leading strategic engagement with faculty, staff, patients and external customers with the specific goal of developing and commercializing innovative products and services focused on digital health technologies and data science that will drive competitive advantage and business growth within the Wake Forest Baptist Medical Center. Prior to joining Wake Forest Healthcare Venture, Dr. Shen served as the Head of Innovation at PMG Research. Dr. Shen was responsible for developing, executing and sustaining corporate strategic initiatives with innovative technology platform to drive clinical research operational excellence. During a career spanning over 20 years as a clinical researcher, she has held positions of responsibility involving clinical program design and development, strategic planning, corporate operations, pharmaceutical business activities, and mitigation of operational & development risks. Prior to joining PMG Research, she served as Senior Vice President of Clinical Operations at TransTech Pharma and as Clinical Trial Leader at Novartis Pharmaceuticals Corporation. Dr. Shen earned her Pharm.D. at the University of Southern California in 1998. Dr. Shen completed her post-doctoral research fellowship with Rutgers University, New Jersey. During her post-doctoral fellowship, she completed her clinical training at the National Cancer Institute, NIH.
Peter Kramer’s career spans over 35 years in medical manufacturing, investment banking and, more recently, healthcare information technology. A founder of three companies, in one of which he continues as an owner and executive, he has a goal of helping entrepreneurs in Winston Salem as they navigate the stages of business ownership. Along the way, Mr. Kramer has played central roles in many transactions and activities that accompany starting, operating, and selling a business. He is currently a Cofounder, President, and COO at Providigm, a company that delivers web-enabled software to over 2,100 post-acute and acute healthcare sites in the US and Ontario. Mr. Kramer is a graduate of Massachusetts Institute of Technology with a BS degree in Chemistry.
Jose Rodriguez is the Partner in Charge & Executive Director of KPMG’s Audit Committee Institute (ACI), which is part of the KPMG Board Leadership Center. In this role, Jose leads ACI's initiatives championing outstanding corporate governance to drive long term corporate value and enhance investor confidence. He is a frequent speaker on audit committee and board governance issues. For KPMG LLP, Jose also serves as an SEC reviewing partner and a Foreign Filing review partner. He was previously the chief operation officer, global audit, office managing partner for KPMG’s Global Services Center, and the east regional professional practice partner. Additionally, Jose was a member of KPMG’s U.S. and Americas Board of Directors from 2006 to 2011 and served as the lead director. In 2017, Jose was named to NACD Directorship magazine’s Directorship 100 list of the most influential people in the boardroom community. Jose’s experience has been with large multi-national companies and mid-size private and publicly held companies, with primary emphasis in the consumer markets (retail, restaurants and distribution and manufacturing concerns). He also has experience with initial public offerings, merger & acquisitions, and International Financial Reporting Standards (IFRS) audits. He has participated in several successful initial public offerings and public company transitions to KPMG. Additionally, in his role as chief operating officer, global audit, Jose was a member of the firm’s Global Audit Steering Committee and played a critical role in the management of KPMG International’s Global Audit Practice. He holds a Bachelor of Business Administration degree from the University of Miami.
Mike Mitchell has over 25 years of experience in the enterprise technology industry as a product and operations executive, services leader, management consultant, and entrepreneur. In multiple startups, he’s been that essential first employee who can wear a dozen hats as the business grows. In larger firms, he has worked across functions, divisions and geographic boundaries to maximize value for clients. For the past five years, Mike has been advising clients initiating new software product initiatives on innovation, product management, and operations strategy. Prior to that, Mike served as COO and Head of Product for MissionMode, where he built and ran a multi-tiered global communications platform from the ground up to facilitate enterprise collaboration around crises and critical incidents. Mike holds a Bachelor’s degree in Computer Science and Engineering from MIT, plus a minor in Music. He enjoys volunteering for organizations promoting the arts, entrepreneurship and STEM education, advises a number of technology startups, and is a mentor and board member for regional accelerator programs.
Greg Campana is a marketing communications executive with over 30 years of advertising, marketing and branding experience. A native of Cleveland, Ohio, Greg earned his BA degree in Mass Communications from Purdue University. His work experience has spanned regional and national advertising agencies including Della Femina (Pittsburgh), Ogilvy & Mather (Atlanta), McKinney (Durham), and Mullen (Winston-Salem). He also honed his branding skills at the “happiest place on earth” overseeing Destination Advertising for Walt Disney World in Orlando. For the past four years, Greg has served as Marketing Director for PhoneTree (now West Corporation), an automated messaging technology firm located here in downtown Winston-Salem. Prior to joining PhoneTree, Greg spent 12 years as Partner/EVP with Wray Ward (Charlotte), helping grow the company into one of the top marketing communications agencies in the region. Professionally, Greg’s passion is building relationships between brands and consumers/customers. He has helped lead strategic direction, planning and positioning for a wide range of consumer and B2B brands including Stouffer’s, Hanes, Kodak, Springmaid & Wamsutta, Cheerwine, Rack Room Shoes, NC Lottery, VELUX skylights, Ally Bank and most recently, PhoneTree. From challenger brands to market leaders, Greg takes pride in helping his clients build memorable, successful, and healthy businesses. On a personal level, Greg spends his free time with family and friends, traveling, attending concerts, hiking, and biking. As a downtown Winston-Salem resident, he enjoys exploring all the cultural activities and entertainment venues that the center city offers. “After many years in this energetic, fast-paced field, I want to continue enjoying the thrill of working with individuals who are passionate about doing great work. Share what I’ve learned. Spark creativity. And laugh a lot.”
J. Brice O'Brien
J. Brice O’Brien is a visionary business leader with over 20 years of experience in new product innovations and marketing, external affairs, executive leadership and more. In his last role before retiring last year, he was Executive Vice President of Public Affairs and Chief Communications Officer for R.J. Reynolds Tobacco Company. Prior to this, he was Executive Vice President of Consumer Marketing for R.J. Reynolds for 6 years. O’Brien joined R.J. Reynolds as a marketing assistant in 1995 and held positions of increasing responsibility before being promoted to marketing manager on the Eclipse brand. O’Brien left the company in 2000 to work as marketing director at Suntory Water Group, returning to R.J. Reynolds the following year as senior marketing manager on the Doral brand. He was promoted to marketing director in 2003 and a year later he was promoted to vice president of marketing, overseeing the company’s flagship Camel brand. In the position of a senior vice president of consumer marketing, O’Brien was responsible for Reynolds Tobacco’s total brand portfolio. He was then appointed president of Reynolds Innovations, Inc., a subsidiary of RAI. Reynolds Innovations focuses on innovation, consumer and market insights, competitive assessment and maximizing trademark equity across RAI’s operating companies. In his executive roles at R.J. Reynolds O'Brien revitalized company's market share growth, transformed product innovation, architected cutting edge marketing plans, led certain aspects of Mergers and Acquisitions integrations, and created high-performing company culture. He serves on the board of the Triad Chapter of the Juvenile Diabetes Research Foundation. A native of Isle of Palms, S.C. O’Brien earned a bachelor’s degree in business administration from The Citadel and a Masters of Business Administration from Wake Forest University.
Cynthia Evans Tessien
Cynthia Evans Tessien is Professor of Practice in the School of Business at Wake Forest University, where she has been honored with the T.B. Rose Fellowship in Business Award (2014) and the WFU Senior Class Teaching Award (2015, 2016 and 2017). She and her husband Bill own and are Executive Directors of A Step Ahead Academic Centers LLC, a Clemmons, NC-based learning community providing one-on-one tutoring and multi-sensory reading instruction for kindergarten through high school students. Before joining Wake Forest, Cynthia worked at Inmar, Inc., an intelligent commerce solutions provider for retailers, wholesalers and manufacturers, serving as CFO, President and COO, and CEO, and also at Ernst & Young. A Certified Public Accountant and member of the AICPA and NCACPA, Cynthia earned her B.S. in Accountancy from Wake Forest University. Cynthia and Bill are parents to three children, Genya, 28; Billy, 16; and Tommy, 14. The Tessien family is active in numerous charitable and service organizations, and was honored with a New Horizons award from the Blue Ridge Parkway Foundation in 2014 for their vision of extensions to the Foundation’s innovative Kids in Parks program. With their late cousin, Cynthia and Bill also co-founded Enrich the World, Inc., an educational support organization for school children and their teachers in an environmentally protected region of Honduras. Cynthia currently serves as Chair of the Board of Trustees of the Blue Ridge Parkway Foundation and as a member of the Finance Committee and Board of Directors of the YMCA of Northwest North Carolina.
Terry Williams joined Wake Forest Baptist Health in December 2013. Terry has responsibility for Strategic Planning, Network Development, Clinically Integrated Network formation, Business Health Solutions, FaithHealth and Clinical Business Development utilizing affiliations, business intelligence, shared services, and mergers & acquisitions. He has been a leader during a time of substantial growth and partnership development for WFBMC in the past 4 years. Prior to joining Wake Forest Baptist Health, Terry served as Chief Strategy and Growth Officer at a $2.7 B health system in the Midwest. He previously served as Executive Vice President, Organizational Transformation of a multi-hospital system. Earlier in his career, he was partner for 7 years at a national consulting firm to providers and before that served as Vice President at a national information technology & services company, where he built a multi-million dollar services division that focused on delivering clinical and business value to 75+ health systems around the country. Over his 25 year career, he has worked with more than 200 companies to drive breakthrough growth, quality, customer service, operational and financial performance. He has published articles about topics ranging from partnership models for differentiated growth to critical success factors to achieve demonstrable value from capital investments. Terry has been a successful entrepreneur building several businesses with customers in the US and Jamaica. Terry’s education included a Graduate Diploma in Economics as Rotary Scholar at University of East Anglia in Norwich, England and a MBA from Emory University. Terry enjoys mission work, cycling and co-founded the Great Atlanta Youth Walk and a camp for foster, abused and neglected children. He has served on several community and health care related Boards. He and his wife Christie, have two sons, Austin and Logan.
Tony DiBianca is a Winston-Salem based entrepreneur and founder of PhoneTree - a pioneer in automated phone, text and email communication. He holds degrees in Acoustics, Robotics and Management from Rensselaer Polytechnic Institute, where his Master’s Thesis received the Michael A. Sadowski prize and resulted in his first patent. Tony joined Xerox in their efforts to develop color printing technology, later joining DuPont-Xerox Imaging where, working with Indigo Ltd., he patented a method for single pass color printing. At 30, Tony founded PhoneTree to develop the first affordable group communication system for churches, schools, medical practices and business. The PhoneTree team partnered with major software providers to integrate effective communication into the daily operation of over 60,000 organizations nationwide. Today, PhoneTree is used by churches, schools, businesses, and hospitals like Cone Health and Mayo Clinic. While at PhoneTree, Tony helped start SchoolMessenger and CallPointe who, along with PhoneTree were acquired by West Corporation (a $5B subsidiary of Apollo Global) as part of their Interactive Services division. After leaving PhoneTree, he became involved with Winston Starts, a non-profit organization that supports startups from ideation to sustainable market success. Tony is a professional musician with The Jill Goodson Band, enjoys driving at Virginia International Raceway, is an avid mountain biker, has designed, built, and renovated several homes, and loves travel. Married to his high school sweetheart and most patient woman on the planet, they have three successful daughters and enjoy seven amazing grandchildren.
Natalie Jensen-Noll is a retired business owner, former consultant, and community volunteer. She holds an MBA from Harvard University, and a BA in economics from Swarthmore College. Prior to her company’s sale in 2016, Natalie was an owner and COO of SSRN.com (Social Science Research Network), the largest global open access repository of scholarly research in economics, finance, business, law, and other disciplines. Natalie was directly in charge of operations and system development as well as having shared responsibility for strategic direction. After leading the successful sale of the company to Elsevier, a multibillion-dollar academic publisher headquartered in the Netherlands, Natalie stayed through 2016 to facilitate a successful transition. Natalie has a wide range of business experience from her time as a Principal with Mercer Management Consulting in Washington, DC (formerly Strategic Planning Associates). She advised Fortune 500 clients in a variety of industries, including Packaged Consumer Goods, Commercial Trucking and Passenger Rail. She also has marketing experience from her time with Champion, where she managed licensed apparel for the 1996 Atlanta Olympic Games. Natalie is currently a board member of the Crosby Scholars in Winston-Salem and an executive member of the Parents Council of Washington University in St. Louis. Previously she has served on the Impact Council for the United Way, the Board of Visitors for UNCSA, an IRB for the Wake Forest School of Medicine, and committees for The Arts Council of Winston-Salem and Summit School. While living in St. Louis, she was a board member for the National Conference for Community and Justice of St. Louis. A native of Rochester, NY, Natalie resides in Winston-Salem, NC with her husband and two sons. She spent a number of years outside of the business world focused on raising her children. She is an avid tennis player and has a black belt in Tae Kwon Do.
Trinity Manning is the cofounder and CEO of OnceLogix, LLC, a business application development company based in North Carolina. He graduated from Wake Forest University with degrees in Communications and Business in 2002. After a chance meeting while mowing his lawn back in 2004, Trinity saw a need for people to be able to manage their documentation and progress of their behavioral health clients online. And so, in one night, after an 11 hour stint of programming, he created ShareNote.com, a web based practice management application. Today, ShareNote.com is being used in 13 states by more than 450 different companies with thousands of doctors, therapists, counselors, psychiatrists and other professionals. OnceLogix has been featured in tech blogs and magazines including The Huffington Post, Black Enterprise, and recently in Forbes. They have received multiple awards for ShareNote.com as well as been recognized as one of the best employers in the Southeast. Trinity has had the opportunity to speak at churches, schools, colleges, tech forums, and other venues all over the country while mentoring with a focus on young black men. When he’s not programming or running the company alongside his business partners, you can probably find him riding a motorcycle, on the golf course, or day dreaming about his true calling: being a world-famous R&B singer! (insert laughs here)
Bill Satterwhite, JD, MD, is a pediatrician and the Chief Wellness Officer at Wake Forest Baptist Health where he works to improve the health and wellbeing of their own employees as well as those of outside corporations. Prior to this role, Dr. Satterwhite practiced outpatient pediatrics for sixteen years and held a number of administrative and advisory board positions. Additionally, he has published multiple articles, including two on unethical conduct during medical education, and a children’s picture book titled, Who Will Play With Me? For five years prior to his medical career, Dr. Satterwhite was a lawyer with Johnston, Allison & Hord in Charlotte, NC, specializing in healthcare law and closely held corporate law. Dr. Satterwhite received his bachelor’s degree in History from Davidson College, his law degree from the University of North Carolina School of Law, and his medical degree from Wake Forest University School of Medicine. He also attended a one-year program in Christian theology at Regent College in Vancouver, British Columbia. He has four grown children and one grandchild.
Dr. John McConnell is currently the Executive Director of Wake Forest Healthcare Ventures, a newly formed Medical Center company that develops and commercializes innovative products and services in areas such as health care analytics and digital health. Dr. McConnell joined Wake Forest Baptist Medical Center (WFBMC) in November 2008 after being named the Medical Center’s first Chief Executive Officer. WFBMC is composed of the fully integrated healthcare system (Wake Forest Baptist Health), Wake Forest School of Medicine and Wake Forest Innovations. As CEO, he had the overall responsibility for the Medical Center’s research, commercialization, education, and patient care programs. The Medical Center’s annual operating budget is $2.5B. Previously, Dr. McConnell was the Executive Vice President for Health System Affairs at the University of Texas Southwestern Medical Center. In that capacity he had the overall executive responsibility for the UT Southwestern faculty physician practice, University Hospitals, and outpatient clinics. A urologist and translational researcher by training, Dr. McConnell has served on the Advisory Board of National Institutes of Health-National Institute of Diabetes and Digestive and Kidney Diseases and was elected to the Institute of Medicine of the National Academy of Sciences in 2004. He has received the Barringer Medal from the American Association of Genitourinary Surgeons and the Fuller Award from the American Urological Association in recognition of his contributions to the field of prostate disease. He has published more than 100 peer-reviewed articles and ten books. Dr. McConnell has been a consultant, advisory board member and clinical trial leader to medical device and pharmaceutical companies, including Merck, GSK and Pfizer.
Tom S. Williams
In 1991, Tom formed Williams Management (WM) in Jackson Hole, Wyoming, after spending the 1980’s in New York as a Vice President at Bankers Trust company (now Deutsche Bank). During the 1990’s WM was retained by early stage businesses to advise them on the creation and implementation of business plans and raising capital. In 2003, Tom moved from Jackson Hole to manage Rock Creek Restaurants (RC), a group of two restaurants in metropolitan Washington, DC that WM co-owned. RC focused on creating nutritionally balanced meals with fresh ingredients and fewer calories, an innovative concept that numerous restaurants have now replicated. The foundations for each of these decade long segments of Tom’s entrepreneurial career were based on communication skills and problem solving. This led Tom to become a certified NC Superior Court Mediator after moving back to Winston-Salem in 2011 to care for his aging parents who have now passed away. Tom currently offers mediation services in addition to small business consulting through Williams Mediation and Management LLC, in Winston-Salem.