Craig Lyerly

Craig Lyerly is a business leader with 20+ years’ experience delivering profitable growth at large, global B2B organizations serving the top brands in the restaurant, hospitality, construction, building products, furniture and home fashion industries. Craig excels at identifying customer/market needs and developing products and service solutions with strong value propositions in traditionally commoditized industries.
Craig graduated from Miami University (Ohio) with a Bachelor of Science in Business and completed his MBA from Kellogg School of Management at Northwestern University with majors in Marketing, Entrepreneurship and International Business.
Craig lives in Winston-Salem, NC with his wife Allison and two children, Harper and Louie. Craig is co-owner of Macaron & Me, LLC, a startup family business that Allison founded.
Craig’s key skills include: New Business Sales Growth, Plan Creation and Execution, New Product Development and Launch, Account Management, Market Research, Competitive Analysis, Global Strategy, Cross-Functional Relationship Building, Pricing, Forecasting, Budgeting, Team Leadership, and Process Improvement.